Question

Luxury good marketers found a new way to combat gray market imports into the United States. In March 1995, the U.S. Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfumewithout permission. The distinctive packaging of the perfume is also protected by the U.S. copyright law. The ruling implies that:Givenchy can only be sold in copyrighted packages.

B) Costco and Walmart will no longer be able to sell Givenchy.
C) Costco and Walmart will be able to sell Givenchy with authorization.
D) gray marketers will be able to market with authorization.

Answer 1

The ruling implies that Givenchy can only be sold in copyrighted packages. Costco and Walmart may still be able to sell Givenchy, but they would need authorization from the brand to do so.

Step-by-step explanation:

The ruling implies that Givenchy can only be sold in copyrighted packages. This means that luxury good marketers can protect their products from gray market imports by ensuring that their distinctive packaging is protected by U.S. copyright law. Costco and Walmart may still be able to sell Givenchy, but they would need authorization from the brand to do so.