Question

When Hershey created its international division in 2005, J.P. Bilbrey, the division's senior vice president, noted that Hershey would no longer utilize the extension strategy of exporting its chocolate products from the United States.

A) True
B) False

Answer 1

Hershey stopped exporting its chocolate products from the United States when it created its international division in 2005.

Step-by-step explanation:

The statement is True. In 2005, when Hershey created its international division, the company decided to move away from the strategy of exporting its chocolate products from the United States. This means that Hershey would no longer rely on exporting products to reach international markets. Instead, Hershey established local operations in various countries to manufacture and distribute its products directly in those markets. This strategy allowed Hershey to better understand and cater to the preferences of local customers, and to compete more effectively with other chocolate manufacturers in those regions.