Final answer:
Ethnocentrism is the belief in the superiority of one's own cultural values and behaviors, distinguished from cultural relativism, which evaluates cultures based on their own standards.
Step-by-step explanation:
The belief that one's own cultural values and patterns of behavior are superior is known as ethnocentrism. Ethnocentrism is a perspective where individuals judge other cultures based on the standards and values of their own culture. Examples of ethnocentric attitudes include Americans viewing driving on the left side of the road as 'wrong' rather than 'different', or finding it odd that a dog is present in a French restaurant not as food, but as a companion. It's the idea that one's own culture is inherently better than other cultures. This contrasts with cultural relativism, which is the practice of assessing a culture by its own standards rather than through the lens of one's own culture.