Final answer:
The authenticity of a party in an e-business transaction can be verified by implementing secure authentication methods such as two-factor authentication and encryption technologies. Sellers can reassure buyers by providing detailed product information, facilitating access to reviews, and offering secure payment options and clear return policies.
Step-by-step explanation:
When verifying the authenticity of a party in an e-business transaction, one effective method is c) By implementing secure authentication methods. These methods might include two-factor authentication, digital certificates, and encryption technologies to ensure that the party you are transacting with is who they claim to be. By doing so, the risk of fraudulent activities and identity theft is greatly reduced, protecting both parties involved in the e-commerce activity.
In terms of reassurance to buyers dealing with imperfect information from sellers of goods, sellers can provide detailed product descriptions, transparent customer reviews, and third-party certifications or guarantees. They could also offer secure payment options and a clear return policy. These efforts can help establish trust and encourage buyers to proceed with the transaction even if they lack complete information.