Final answer:
To propose a new standard change template, you would use a Record Producer, which is a user-friendly interface for submitting requests that can create appropriate records and initiate workflows.
Step-by-step explanation:
To propose a new standard change template in a service management platform like ServiceNow, you would typically use a Record Producer. A Record Producer is a type of Service Catalog item that allows users to create task-based records without using the actual forms designed for those tasks. The advantage of using a Record Producer is that it provides a user-friendly interface for users to submit requests which can then trigger workflows and create the appropriate records in the database.
An Order Guide is more commonly used to guide users through a series of predefined choices to order a complete set of services or items. A Content Item is used to add content like links, text, images, etc., to service catalog categories. Meanwhile, a Catalog Item is a specific item that can be ordered from the Service Catalog. These options are not as suitable as a Record Producer when the goal is to create a new record such as a change template, which may initiate a complex backend process.