Final answer:
The source of power for a channel captain can be economic power, expertise, identification with a member, or legitimate rights through contracts. It depends on the context and dynamics within the specific channel or supply chain.
Step-by-step explanation:
The source of power determining which channel member will be the channel captain can be any of the options listed: economic power, expertise, identification with a particular channel member, or legitimate rights through contracts. A channel captain is a dominant leader of a marketing channel or supply chain and can influence the behavior of other members of the channel. This can be due to a variety of reasons, including the command of economic power, such as having the most significant market share or financial resources. Expertise can also establish leadership as channel members may turn to the firm with the most experience or knowledge. Legit contracts might stipulate a particular role or authority for a member, positioning them as the captain. The member identified with the channel or brand may exert influence through loyalty or branding strength.The source of power determining which channel member will be the channel captain can be any of the following.
Economic power - If a channel member has significant economic resources or control over key resources, they may be able to exert power and become the channel captain.Expertise - If a channel member has specialized knowledge or skills that are valuable to the channel, they may be chosen as the channel captain.Identification with a particular channel member - If a channel member closely aligns with the interests or values of other channel members, they may be selected as the channel captain.Legitimate rights through contracts - If a channel member has established contractual agreements that grant them certain rights and responsibilities, they may become the channel captain.Therefore, the correct answer is (e) any of the above.