Final answer:
Howard Schultz bought six coffee shops in 1987, which marked the beginning of major strategic changes that transformed these units into Starbucks, a leading global coffee chain. Schultz introduced a café model, rebranding, and strong company culture, leading to rapid expansion and global recognition.
Step-by-step explanation:
When 1987 Schultz buys 6 units, likely refers to Howard Schultz purchasing six coffee shops that became the foundation of the global coffee chain Starbucks. Within the five years following his purchase, Schultz implemented several strategic changes to the business that significantly impacted its growth and success. These changes included transforming the store's concept from simple coffee bean retailing to the café model we see today, focusing on customer experience, and establishing a strong company culture.
The transition process involved rebranding efforts, introducing a broader range of products, such as handcrafted espresso beverages, and an emphasis on creating a 'third place' between work and home for customers. These endeavors dramatically reshaped the business landscape for coffee shops and have continued to serve as a business model for retail success in the industry.
Schultz's vision, management style, and commitment to customer service excellence propelled Starbucks into a period of rapid expansion and global brand recognition, which included going public with an IPO in 1992. His leadership and the business's evolution remain a benchmark for entrepreneurship, innovation, and brand development in the business world.