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Breeze Corp., a manufacturer of ceiling fans, sells its products to retailers who in turn sell them to the final consumers. In the given scenario, the manufacturer of Breeze ceiling fans is using a(n):

a) Direct marketing channel
b) Indirect marketing channel
c) Exclusive distribution channel
d) Intensive distribution channel

1 Answer

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Final answer:

Breeze Corp. is using an indirect marketing channel by selling its ceiling fans to retailers who then sell to consumers, involving intermediaries between the manufacturer and the final consumer.

Step-by-step explanation:

In the scenario where Breeze Corp., a manufacturer of ceiling fans, sells its products to retailers who then sell them to the final consumers, the manufacturer is using a indirect marketing channel. An indirect marketing channel involves intermediaries that handle the product before it reaches the final consumer. This contrasts with a direct marketing channel, where the manufacturer would sell directly to the consumer without any intermediaries involved. Exclusive distribution channels and intensive distribution channels refer to the level of product availability in the market, which is not directly related to the nature of this question.

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