Final answer:
The statement is false as targeting is the stage that follows market segmentation in the typical marketing process, before positioning the product or service.
Step-by-step explanation:
The statement that the stage of segmenting the market is immediately followed by positioning one's product or service through effective marketing strategies is false. In the typical target marketing process, the stage that follows market segmentation is targeting. Only after a business has identified and evaluated the various market segments can it select one or more of these segments as its target market. Once the targeting stage is completed, businesses can then proceed to position their products or services with appropriate strategies to appeal to the selected market segments.