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Market opportunities are areas where the company believes that customer needs and opportunities are being satisfied.

a) True
b) False

1 Answer

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Final answer:

The claim that market opportunities are where customer needs are being satisfied is false; market opportunities exist where needs are not yet met. The market revolution indeed caused significant changes. Globalization and technology have increased competition, necessitating continuous innovation.

Step-by-step explanation:

Market opportunities are areas where a company identifies potential for significant demand for its products or services, which are not currently being fully satisfied by the existing market. Statement (a) is false, because the true definition of market opportunities is essentially the opposite; they exist where customer needs and opportunities are not yet satisfied or are underserved by the current market offerings.

The market revolution brought many changes to the United States, with widespread social and economic transformations, making statement 1 A (TRUE). The interconnectedness of markets due to globalization and technology advancements like the internet has redefined market dynamics, increasing competition locally and globally. This has led to an ever-evolving marketplace where companies need to persistently innovate to maintain a competitive edge.

User Jeroen Jacobs
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