Question

The meaning a consumer attributes to a product or brand and what he or she experiences in purchasing it is known as:

a) Brand loyalty
b) Brand perception
c) Brand equity
d) Brand positioning

Answer 1

Brand perception is the meaning and experience a consumer associates with a product or brand, influenced by various tangible and intangible factors and the available information.

Step-by-step explanation:

The meaning a consumer attributes to a product or brand and the experiences associated with purchasing it is known as brand perception. Every purchase is influenced by the buyer's belief in the anticipated satisfaction that the product or service will offer. This belief is based on the information the consumer has, which may include intangible aspects like satisfaction guarantees, reputation for quality, services provided, or brand advertising. These factors can strongly influence the differentiation of a product in the buyer's mind, creating preferences for specific brands due to advertising and past habits.