Question

Before consumers see a movie, it is assigned a rating such as G or PG based on its language and content. This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

a. grading
b. sorting
c. risk taking
d. marketing
e. assorting

Answer 1

The movie rating system is most closely related to the grading function of marketing intermediaries, where movies are assigned ratings like 'G' or 'PG' to help consumers make appropriate viewing choices.

Step-by-step explanation:

The rating system for movies is most closely related to the facilitating function activity known as grading. Grading involves assessing the quality or other attributes of products and assigning a grade or category to them. In the context of marketing intermediaries, the Motion Picture Association of America (MPAA) is responsible for grading films by assigning ratings such as 'G', 'PG', 'PG-13', 'R', or 'NC-17' based on various factors such as content, language, and other adult themes. This system guides consumers, especially parents, in making appropriate choices for their children and families.The movie rating system, where movies are assigned ratings like G or PG based on their language and content, is most closely related to the sorting facilitating function activity performed by marketing intermediaries.

Sorting is the process by which thousands of possible messages are shaped into a mass media-appropriate form and reduced to a manageable amount. In the case of movie ratings, marketing intermediaries, such as the Motion Picture Association of America, help categorize and sort movies based on their content to provide guidance to consumers.For example, parents can use the movie ratings to sort and choose appropriate films for their children based on their age and preferences.