Final answer:
Rolls Royce uses exclusive distribution by maintaining only one dealership in large metropolitan areas to preserve their luxurious and elite brand image.
Step-by-step explanation:
The type of distribution density used by Rolls Royce when the car manufacturer maintains only one dealership in any large metropolitan area is d. exclusive distribution. Exclusive distribution is a strategy where the manufacturer restricts the number of outlets to a select few in a particular area, often opting for only one retail outlet or dealership that can sell its product.This approach is used by premium and luxury brands to maintain high levels of service and to keep the brand's exclusive image. Therefore, for a high-end car manufacturer like Rolls Royce, which aims to preserve a luxurious and elite brand image, exclusive distribution is the most suitable strategy.
The correct answer is d. exclusive distribution. Rolls Royce uses an exclusive distribution strategy when they maintain only one dealership in any large metropolitan area. This means that they limit the number of outlets that sell their cars to create an aura of exclusivity and maintain a high-end brand image.