Final answer:
Marketing executives consider coverage of the target market, satisfying buyer requirements, and profitability of the channel and intermediaries when choosing marketing channels. These factors ensure that they can effectively reach and serve their customers while also contributing to the company's financial success.
Step-by-step explanation:
When choosing a marketing channel and intermediaries, marketing executives consider a variety of factors to ensure the effectiveness of their marketing strategy. Important considerations include coverage of the target market, ensuring that the channels and intermediaries selected can reach the full spectrum of intended customers. Another critical aspect is satisfying buyer requirements; this means the intermediaries and channels chosen should be capable of delivering the value proposition in terms of product availability, convenience, and support. Lastly, the profitability of the channel and intermediaries is essential, as the chosen partners must contribute to the financial goals of the company by managing costs and generating sales effectively.In response to your question, marketing executives would consider e. all of the above (except for option . when choosing a marketing channel and intermediaries, as these factors are crucial for a successful marketing strategy.When choosing a marketing channel and intermediaries, marketing executives consider several factors:Coverage of the target market: Marketing executives need to ensure that the selected channels and intermediaries can effectively reach and serve the desired target market.
This involves assessing the geographic, demographic, and psychographic characteristics of the target audience.Satisfying buyer requirements: Marketing executives must consider the needs, preferences, and expectations of the buyers. They need to select channels and intermediaries that can deliver the right products, with the desired features, at the right prices, and provide efficient and satisfactory customer service.Profitability of the channel and intermediaries: Marketing executives need to evaluate the profitability of different channels and intermediaries. They consider factors such as the costs of distribution, the potential sales volume, the margins offered by intermediaries, and the overall financial viability of the chosen marketing channel.