Final answer:
Creativity tests measure divergent thinking, a process that generates multiple novel ideas, in contrast to intelligence tests which focus on convergent thinking to identify single, correct answers to problems.
Step-by-step explanation:
While intelligence tests measure convergent thinking—the ability to provide correct or established answers to problems—creativity tests measure divergent thinking. This form of thinking is concerned with generating novel and varied ideas, and is associated with the creative intelligence required to produce new, innovative solutions or products. Creativity is not confined to artistic pursuits; it is a crucial form of intelligence used in various fields to forge new understandings or inventions.
Divergent thinking is what allows a person to think 'outside the box' and is considered a key component in the creative process. This can involve looking at problems from multiple perspectives, generating multiple solutions, and taking risks to arrive at something truly original. Where convergent thinking seeks to narrow down options to find the single best answer, divergent thinking expands the realm of possibilities to find multiple potential answers.