Final answer:
Programmatic advertising is a method of buying and selling digital advertising space using algorithms and automation. It allows advertisers to target specific audiences and deliver personalized ads in real-time. Programmatic advertising offers benefits such as targeted reach, real-time delivery, and increased efficiency.
Step-by-step explanation:
Programmatic advertising is a method of buying and selling digital advertising space using algorithms and automated processes. It involves using data and technology to target specific audiences and deliver personalized ads in real-time.
When pitching programmatic advertising to someone unfamiliar with the concept, it's important to emphasize its benefits and relevance in today's digital landscape. For example, you can explain how programmatic advertising allows advertisers to reach the right people, at the right time, and with the right message.
One key advantage of programmatic advertising is its ability to target specific audiences based on their demographics, interests, and online behaviors. This means that advertisers can ensure their ads are being seen by the most relevant people, increasing the likelihood of engagement and conversion.
Another benefit is the real-time nature of programmatic advertising. With traditional advertising methods, such as television or print ads, it can take time for the ads to be created, approved, and published. Programmatic advertising, on the other hand, allows ads to be created and delivered instantly, ensuring that the message is up-to-date and timely.
In addition, programmatic advertising offers increased efficiency and cost-effectiveness. By automating the ad-buying process, advertisers can save time and resources. It also allows for better optimization and performance tracking, as campaigns can be adjusted and optimized in real-time based on data and insights.
Overall, programmatic advertising offers targeted reach, real-time delivery, and increased efficiency, making it a powerful tool in today's digital advertising landscape.