Final answer:
Features are the characteristics of a product or service, while benefits are the advantages or outcomes that customers can experience by using the product or service.
Step-by-step explanation:
Features and benefits are two terms commonly used in marketing to describe different aspects of a product or service.
Features refer to the characteristics and attributes of a product or service. These are the tangible aspects that can be objectively described and measured. For example, if we are talking about a smartphone, the features might include the screen size, camera resolution, and processing power.
On the other hand, benefits are the advantages or outcomes that a customer can experience by using the product or service. Benefits are the value that the features provide to the customer. For instance, the benefits of a smartphone with a high-quality camera can include capturing better photos and videos, documenting memories, and sharing them with others.