Final answer:
The company has employed college students as on-campus representatives to market its products, similar to celebrity endorsements but tailored to college demographics.
Step-by-step explanation:
The question pertains to a company's use of on-campus representatives to expand its market presence among college students. This marketing strategy is akin to celebrity endorsements, but it targets the influential circles within colleges, such as students involved in sports, fraternities, and music.
According to a New York Times article, around 10,000 U.S. college students were employed in the fall semester of 2011 to promote products ranging from Red Bull energy drinks to Hewlett-Packard computers on their campuses. The underlying belief is that college students are more likely to trust and follow the recommendations of their peers over other sources of advertising.
The subject of this question is Business and it would be suitable for College level.
The question is referring to a company that has expanded to include a certain number of different products and lists certain colleges and pro teams as customers.
For example, if a company has expanded to include 20 different products and lists 50 colleges and pro teams as customers, the answer would be '20' different products and '50' colleges and pro teams respectively.