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Which of the following is an activity-based goal?

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a. Win three new accounts in the next quarter.

b. Reduce the average duration of patient stays by one day this year.

Generate at least a quarter of revenue from products less than two years old.

Od. Reengineer the new software license process.

⚫e. Improve retention rate among top performers by 20 percent this year.

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Final answer:

An activity-based goal is exemplified by option d, which is 'Reengineer the new software license process,' as it focuses on a specific activity necessary to achieve a broader objective. The correct answer is option d.

Step-by-step explanation:

In the context of setting goals within a business or organizational environment, an activity-based goal is one that focuses on actions that individuals or groups need to perform to achieve a desired outcome. Among the options given, option d, 'Reengineer the new software license process', is an example of an activity-based goal. This is because it involves a specific activity - reengineering a process - and does not directly state a numerical target or result like the other options do.

To further clarify, options a, b, e, and the unlettered option all imply end results or performance targets rather than the activities needed to achieve them. For example, winning new accounts or reducing patient stay durations are specific outcomes that can be influenced by a variety of activities, but are not activities in themselves.

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