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Is a licensee required to disclose that he/she is a licensed real estate agent in an advertisement when selling his or her own property?

User JBaruch
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Final answer:

A licensee is required to disclose their status as a licensed real estate agent in advertisements when selling their own property to ensure transparency and comply with state laws and FTC rules.

Step-by-step explanation:

Yes, a licensee is generally required to disclose that he/she is a licensed real estate agent when selling his or her own property. This is often mandated by state laws and regulations enforced by real estate commissions or boards to ensure transparency and prevent conflicts of interest or misrepresentation. Real estate advertisements can have limitations in terms of what is shown or not shown, such as omitting undesirable aspects like a landfill next door. However, the Federal Trade Commission (FTC) has specific rules on advertising that prevent making false claims or omitting facts that are material to the consumer's decision-making process. Therefore, when a licensee advertises their own property for sale, disclosure of their licensed status is an important fact that could influence a potential buyer's decision.

User John Mcfetridge
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