Final answer:
The individual or team bidding on an account is responsible for preparing the proposal, which typically includes a detailed text along with supportive visuals and media. The format and presentation should be professional and cater to the client's needs and industry standards.
Step-by-step explanation:
When bidding on an account yourself, the responsibility to prepare the proposal generally falls on you or your team. A proposal should be a comprehensive document that describes the services you will provide and at what cost. Although it can be quite straightforward, it is essential to articulate the problem you are solving for the client, even if it is not stated outright. For instance, a homeowner requiring an additional bathroom, a business needing a website revision, or an event planner seeking catering services would look for a provider through such proposals.
Whether to use a written proposal or another medium depends on the industry standards and client preferences. However, a written proposal is the most common approach. Alongside text, visuals, and other media such as figures, charts, graphs, photographs, audio, or video, can be particularly effective in conveying the proposal's substance. These elements make the proposal more engaging and can help to better communicate complex information.
Considering presentation requirements is also crucial in proposal preparation. You should ensure that the proposal is not only informative but also aesthetically appealing and professional. This can increase the likelihood of your proposal standing out and being well-received.