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Briefly describe the two types of marketing and operations models used by the insurance industry.
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Briefly describe the two types of marketing and operations models used by the insurance industry.

User Jeremy Scoggins
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Answer:

The two dominant types of life/health marketing systems are the general agency and the managerial (branch office) system. General Agency System A general agent is an independent businessperson rather than an employee of the insurance company and is authorized by contract with the insurer to sell insurance in a specified territory.

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User Nejib
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