Final answer:
Two ways to track users with universal pixels are by implementing them on a website to collect data on user behavior and interactions, and by using them with event tracking to monitor specific user actions.
Step-by-step explanation:
There are two different ways to track users with universal pixels. The first method is by implementing the pixel on a website to collect data on user behavior and interactions. This can provide insights into metrics such as page views, conversions, and time spent on site. A key advantage of this method is the ability to capture a wide range of user interactions for comprehensive analysis.
The second method involves using universal pixels in conjunction with event tracking. Event tracking allows for the monitoring of specific actions taken by users on the website, such as clicks on a call-to-action button, video plays, or form submissions. Configuring the pixel to recognize and report these events enables more detailed and action-specific insights, which is particularly useful for understanding the effectiveness of individual elements on a page.