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Why did Billboard replace the term "rhythm and blues" with "R& B" to label African American popular music?

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Final answer:

Billboard replaced the term 'rhythm and blues' with 'R&B' to label African American popular music for various reasons, including the need for a more modern and marketable term and to break down racial barriers.

Step-by-step explanation:

Billboard replaced the term 'rhythm and blues' with 'R&B' to label African American popular music for several reasons. First, 'rhythm and blues' was seen as a dated term that did not reflect the evolving sound and style of the music. Second, 'R&B' was shorter and catchier, making it more appealing and marketable.

Finally, the term 'rhythm and blues' had been associated with a segregationist mindset, and using 'R&B' helped to break down racial barriers by making the music more accessible and inclusive.

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