Question

Louise wants to hold an event that helps consumers understand Medicare programs and perhaps improve their health/wellness knowledge, but she is not interested in completing enrollment applications at the event. She would like to staff a table at the public library and have consumers approach her. What type of event does Louise need to conduct?

Answer 1

Louise should organize an educational event at the public library focused on sharing information about Medicare programs and health/wellness knowledge, utilizing interactive and inclusive marketing strategies to attract a diverse audience.

Step-by-step explanation:

Louise intends to organize an event that serves to educate consumers about Medicare programs and enhance their health/wellness knowledge without focusing on enrollment processes. The event Louise is planning to set up would be best described as an educational event or informational session.

Since Louise aims for an approachable setup at a public library where consumers can freely interact with her, this event would not be formal or sales-driven. Instead, the focus is on information sharing and possibly interactive learning opportunities tailored towards Medicare and wellness education.

Emphasizing themes like inclusion, diversity, community connections, and interactive elements such as word clouds and group discussions could foster an engaging environment that attracts a broad and diverse audience.

Thus, the event's marketing should highlight health and wellness education rather than enrollment, using inclusive and engaging terminology to connect with a wider community and potentially attract individuals who are not typical attendees of ability-focused events.