Final answer:
The first few weeks of a new product launch are crucial in setting the tone for its usage throughout the year. Companies need to invest in research and development to ensure a positive user experience during this orientation period.
Step-by-step explanation:
The first few weeks of a new product launch are crucial in setting the tone for how customers will use it throughout the year. This period is often referred to as the orientation period, where new users familiarize themselves with the product's features and functionalities. This initial experience determines whether the users will continue using the product or abandon it. Therefore, it is essential for companies to invest in research and development to ensure a positive user experience during this critical stage.