Final answer:
An ISR will receive a 'renewal notification' 90 days before a subscription expires, which serves as a prompting to contact the customer and initiate the renewal process.
Step-by-step explanation:
90 days before a subscription runs out, an ISR (Inside Sales Representative) will receive a prompting which is commonly referred to as a 'renewal notification' or 'renewal alert'. This notification acts as a signal for the ISR to contact the customer and start the process of renewing their subscription. It is crucial in the subscription-based business model that timely renewals are encouraged to maintain continuous service and revenue streams.
The process may involve an assessment of the customer's current usage of the service, any upgrades or changes to the subscription terms that might benefit the customer, and addressing any questions or concerns the customer may have. This proactive approach helps in building a strong customer relationship and ensures the longevity of the subscription.