Final answer:
Decisive customers are those who know what they want and can shop efficiently based on their preferences and needs.
Step-by-step explanation:
Decisive customers are those who know what they want. They have a clear understanding of their preferences and needs when making a purchasing decision.
Unlike indecisive customers who may take longer to make a choice, decisive customers can shop more efficiently because they have a specific goal in mind or a set of criteria to evaluate options against.
For example, a decisive customer looking for a new smartphone may have a list of desired features and specifications that they prioritize, helping them quickly narrow down their options.