Final answer:
After data have been collected and analyzed, a marketing-research project moves to the report-writing stage, where findings are summarized and conclusions are drawn. This includes evaluating all data and looking at implications or suggesting future research.
Step-by-step explanation:
When all of the data in a marketing-research project have been collected and analyzed, the next step for the researcher is to write a report. This report should summarize the research findings and detail the conclusions drawn from the data analysis. The researcher should consider both qualitative and quantitative data to form a holistic view of the research question. It is vital to interpret the data thoughtfully, evaluating whether the analysis supports the initial hypotheses or whether additional studies are necessary. Upon reaching conclusions, the individual should also contemplate the implications for marketing strategies, theory, or policy solutions addressed by the research. One may also consider suggesting future research questions to explore further aspects of the topic that were not covered or to address any limitations encountered. Suggestions for future research serve as an important guide for continuous improvement and deeper understanding within the field of study.