Final answer:
Pizza restaurants can use a database or promotional record system to retain information about previous promotions, enhancing future promotional planning through marketing analytics to adjust strategies and increase ROI.
Step-by-step explanation:
Pizza restaurants can use information about previous promotions in their promotional planning if they keep the information on hand in a(n) database or promotional record system. Organizing past promotion data helps businesses analyze what worked and what didn't, adjusting their future marketing strategies accordingly. By examining factors such as customer response, sales increases, and overall profitability of past promotions, businesses can make more informed decisions about upcoming promotional activities.
This utilization of historical promotional data is often referred to as marketing analytics which is a critical component of effective promotional planning. With a systematic approach to data management, pizza restaurants can track the efficacy of different deals, coupons, and advertising campaigns, allowing them to maximize return on investment (ROI) for their marketing efforts.