Final answer:
The 'Findings' is the crucial element that should be addressed in an oral presentation of a marketing report, emphasizing the main outcomes and their relevance to the research objectives.
Step-by-step explanation:
An important element that should be addressed in an oral presentation of a marketing report is the Findings. This is essential as it summarizes the primary data and insights derived from the research conducted. When presenting orally, it is important to share key outcomes and interpretations to make the audience understand the significance of the research and the potential impact on the marketing strategy.
During the presentation, Findings are presented in a way that clearly demonstrates how they are linked to the research objectives. This could include a discussion about data collected, patterns observed, and any relationships or trends identified among variables. This section represents the value gained from the research and underpins the recommendations that would be proposed as a result of the study.
The presenter should focus on making this section of the report accessible and relatable to the audience, often by translating complex data into digestible visuals like charts or graphs, and by explaining the results in straightforward language.