Final answer:
A candidate might use the "plain folks" approach to relate to the general population, appearing trustworthy and down-to-earth. This approach engages with local concerns that affect voters on a daily basis and makes a candidate appear more genuine. It can be especially compelling in swing states or districts where voters are undecided or looking for a change.
Step-by-step explanation:
A presidential or congressional candidate might use the “plain folks” approach to appear more relatable and trustworthy to the general population. This technique allows the candidate to project an image of being one of the people, which is key to winning over voters who may distrust politicians who seem out of touch with everyday concerns.
Using language and imagery that convey warmth and genuineness, candidates can establish a connection with voters on a personal level. The effectiveness of this approach can be seen in historical campaigns and remains relevant today. It enables candidates to address local concerns directly and in a manner that resonates with voters, such as speaking about the quality of local roads or schools—topics that have an immediate impact on voters' livelihoods.
Candidates like Huey Long and Donald Trump have successfully used folksy expressions and informal speech to position themselves as the antithesis of typical politicians. This strategy can be particularly effective in swing states or swing districts where voters may be seeking a fresh perspective or a voice that seems genuine and speaks directly to their issues.
Ultimately, the “plain folks” approach serves to humanize candidates and present them as champions of the common person, aiming to encourage those who may feel disconnected from the political process to vote for them due to perceived shared values and interests.