Karan has been asked to adhere to the "truthfulness" and "accuracy" features of advertisement in his ad concept.
Karan has been tasked with creating an ad concept that upholds the principles of truthfulness and accuracy. This means ensuring that the advertisement accurately portrays the company's product as a genuine solution to customer needs without making false claims.
By adhering to truthfulness, Karan is expected to convey the product's benefits honestly, while accuracy requires him to avoid exaggeration or promises the product cannot fulfill.
These advertising features contribute to maintaining ethical standards, building trust with customers, and ensuring the promotional material aligns with the actual capabilities of the product, fostering a transparent and reliable brand image.
The complete question is:
Karan has been given the task to create the concept for an ad that shows the company’s product as a solution to the customer’s needs. He has also been given the directive to keep the ad true and to avoid claiming anything that the product would not be able to do. Which advertising features has Karan been asked to adhere to his ad concept? Karan has been asked to utilize the (blank) and (blank) features of advertisement.