Final answer:
In a perfectly competitive market, earning long-run economic profits is difficult as new entrants increase supply, reduce prices, and drive profits down to zero, demonstrating why firms only make normal profits in long-run equilibrium.
Step-by-step explanation:
The example of poultry farmers and the competitive market for cage-free eggs demonstrates that in a perfectly competitive market, earning an economic profit in the long run is extremely difficult. As the market adjusts, new entrants drive prices down, which erodes initial economic profits. This is because, in the long run, the entry of additional firms into a market with positive economic profits leads to increased supply, reducing prices and profits until they reach a long-run equilibrium where economic profits are zero. Hence, firms only make normal profits, which is the return necessary to keep a firm in business. This concept aligns with the basic principles of supply and demand and the behavior of firms in perfectly competitive markets.