Final answer:
The 'global' segmentation base is used to identify market segments of young, affluent, and internet-connected individuals, reflecting the influence of digital technology and the emergence of a global culture.
Step-by-step explanation:
The international segmentation base that usually results in market segments of young people, with more money to spend, or with access to the internet is global (D).
When businesses conduct market segmentation on a global scale, they consider factors such as age, income levels, and technology access that transcend national boundaries. This approach aims to identify groups that share similar characteristics or behaviors worldwide. In light of the growing interconnectedness of the world due to advances in technology, communication, and transportation, a 'global' segmentation base is instrumental in capturing markets of digitally savvy and affluent young individuals who are linked by common media, cultural products, and consumer patterns.
The trend toward a global culture, driven by increased communication and trade, supports the idea that young people from various countries are more similar to each other than ever before. They typically have more discretionary income and are the primary users of internet services, consequently forming a distinct segment in the global market. This is backed by the observation that younger populations are more prevalent in economically developed countries, where access to internet technology is also much higher, indicating a keen adoption of global culture facilitated by the digital revolution. Therefore, the term 'global' best describes the segmentation base that includes young, affluent, and internet-connected individuals.