Final answer:
Bright Horizons is implementing a benefits strategy that emphasizes the value of education and professional development, aligning with broader social goals and the expectations of a modern workforce.
Step-by-step explanation:
Bright Horizons is considering a benefits strategy tailored to family status with its tuition advisory solutions that help employees in degree pursuits. This approach offers a unique benefit that is attractive especially to millennials who seek additional training and education benefits from employers and can be seen as an investment in human capital. The aim is to enhance employee's future productivity and ability to earn, reaping the investment of the hiring process.
Companies like Bright Horizons that offer such benefits are making thoughtful investments in their workforce, understanding Millennials' expectation for choice in work scheduling, job duties, and ongoing development opportunities. This strategy leverages the company's human capital, improving retention rates, and attracting talented individuals interested in personal and professional growth. Moreover, it resonates with the concept of the Head Start program which focuses on early childhood education directed at families with limited resources, thus aligning the company's benefits with broader social benefits.