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Kyoto is writing a description of her new venture's product line and how it compares to her competitors' product lines. She is writing the _____ portion of her business plan.

A) description of her firm's product

B) marketing strategy

C) competitive analysis

D) business strategy

User Stukselbax
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Final answer:

Kyoto is writing the competitive analysis portion of her business plan, which evaluates her new venture's product line against those of her competitors, serving as a tool for strategic positioning.

Step-by-step explanation:

Competitive Analysis:

Kyoto is writing the competitive analysis portion of her business plan. This section involves a detailed examination of her new venture's product line in comparison to the offerings of her competitors. The competitive analysis is crucial for identifying where her products stand in the market, understanding the competition's strengths and weaknesses, and carving out a unique value proposition.

A thorough competitive analysis will touch on several aspects, such as product features, quality, pricing, market presence, reputation, and customer service among others. It allows the business to develop strategies that leverage competitive advantages while addressing areas where competitors may be stronger. This understanding guides Kyoto in strategic decision-making to set her venture apart and succeed in the market.

User GIJOW
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