Final answer:
A customer profile survey collects data about a business's most likely customers, helping businesses understand their preferences and needs.
Step-by-step explanation:
The notes on the demographics and information about a business's most likely customers is called a customer profile survey. A customer profile survey collects data about the target market, including variables such as age, gender, education, and more. It helps businesses understand their customers' preferences, behaviors, and needs, enabling them to tailor their products and marketing strategies to better serve their target audience. For example, a clothing store might use a customer profile survey to determine the age range and style preferences of their customers to stock their inventory accordingly.