Question

Marketing the superior social and environmental performance of a product or service drives revenue and differentiation, and is therefore a critical element in the of a sustainable enterprise.

a. competitors
b. goverment
c. consumers
d. other sectors

Answer 1

Marketing superior environmental and social performance is essential for a sustainable enterprise, focusing on consumer demand to drive revenue and product differentiation. Companies can gain a competitive edge by aligning their products with consumer values, supported by environmental advocacy and international regulations.

Step-by-step explanation:

Marketing superior environmental and social performance is critical for a sustainable enterprise to drive revenue and achieve product differentiation. The element in question that significantly affects this strategy is consumer demand.

Companies that innovate and focus on creating environmentally friendly or socially responsible products can gain a competitive edge. Firms like Samsung, for example, understand that by investing in new technologies and sustainable practices, they can offer products not just with cost-effectiveness but also with characteristics that appeal to environmental and social values.

Furthermore, consumer pressure driven by environmental advocacy and international regulations, like United Nations treaties and WTO policies, helps reinforce the importance of sustainability. Products with eco-friendly labels or those made from sustainable resources are increasingly demanded by consumers who are conscious of their ecological footprint and the impact of their purchases.