Final answer:
The largest untapped market demographic in the immediate future is the aging population over 60 years, especially the Baby Boomers who constitute more than 74 million people as per the 2020 Census. This group will need increased medical care, indicating significant market opportunities.
Step-by-step explanation:
The largest untapped market demographic in the immediate future is the aging population, particularly those over 60 years old. In the United States, this group has been growing due to the aging Baby Boomer generation.
Further explanation reveals that by 2020, 22% of the U.S. population was 60 years old or older, translating to more than 74 million people. This demographic shift is significant because it denotes a group that will require increased medical care and related services.
Additionally, the minority populations, including Hispanics, are experiencing rapid growth, making them a key demographic for future market opportunities. As life expectancy increases globally, the segment of the population aged 65 and older has doubled in the last 50 years, with the greatest increase observed in individuals aged 85 and older.