Final answer:
Measuring both process and outcomes allows for a comprehensive understanding of the effectiveness of a program or strategy.
Step-by-step explanation:
Measuring both process and outcomes is important because it provides a comprehensive understanding of the effectiveness of a particular approach or intervention. Process evaluation measures the implementation of a program or strategy, including the actions taken, resources used, and challenges faced. This helps to identify areas of improvement and ensure that the program is being carried out as intended.
On the other hand, outcome evaluation measures the actual results or impact of the program. It assesses whether the desired outcomes or goals have been achieved and to what extent. By measuring outcomes, we can determine the success or effectiveness of the program and make necessary adjustments for improvement.
For example, in the case of an arts-education program, process evaluation would assess how well the artists and teachers are collaborating, the delivery of curricula, and the engagement of students. Outcome evaluation would measure the impact of the program on students' learning outcomes, creativity, and overall academic performance.