Final answer:
Communication efforts in marketing aim to build connections with the audience and influence behavior towards a product or service by using tailored, intentional language that focuses on shared interests.
Step-by-step explanation:
The ultimate goal of communication efforts in the marketing area is to build connections with the target audience and influence their behavior in favor of a product or service.
Effective marketing strategies define clear goals and identify the intended audience to tailor messaging for maximum impact. For instance, when marketing an event, it’s essential to focus on common interests, like gardening, rather than the specific attributes of the individuals involved, such as a condition like autism. This method promotes diversity and inclusion by appealing to shared passions and facilitating a broader, more connected community dialogue. The use of intentional language can engage segments of the audience that might not have been reached otherwise, thus influencing their perception and actions toward an event or brand.