Final answer:
The step in the traditional sales process described is 'understand the product,' where sales staff gets trained on the POS system to know its features thoroughly.
Step-by-step explanation:
In the given scenario where a technology company trains its sales staff to operate a POS system, the step in the traditional sales process being described is understanding the product. Before sales staff can effectively define their market or contact potential customers, they must have a solid grasp of the product and its features. This ensures they can confidently present the benefits of the product to potential customers, handle queries, and provide valuable insights into how the product meets the customer's needs.
In this step, a technology company trains its sales staff to operate a POS system and ensures that they can operate all the features of the technology. This step is crucial for the sales staff to have a comprehensive understanding of the product they are selling, which will help them effectively communicate its benefits to potential customers.