Final answer:
Wholesale pricing is not a technique used in mass marketing; instead, it targets businesses with volume discounts while mass marketing aims at reaching the general public with a uniform approach.
Step-by-step explanation:
d. wholesale pricing is not a technique used in mass marketing.
Explanation: Mass marketing focuses on reaching a wide audience with a standardized product, which includes techniques such as standard packaging to create uniformity, a one-price system to simplify the purchase process, and self-service to reduce costs and make shopping more convenient for customers. Conversely, wholesale pricing is commonly associated with a targeted marketing strategy, appealing to a specific segment like retailers or other businesses by offering volume discounts, rather than appealing to the general public or end consumers. Hence, it is a technique used in business-to-business transactions rather than in mass marketing which targets end consumers with a uniform strategy.
The technique that is not used in mass marketing is d. wholesale pricing. Mass marketing involves reaching a large number of customers with the same marketing message and offering standardized products or services. It focuses on targeting the entire market, rather than specific segments.
Standard packaging, one-price system, and self-service are all techniques commonly used in mass marketing.