Question

You have a spreadsheet with information that includes customer addresses and purchases for the past year, and you want to determine which denographic groups spent the most on a particular product. How would you structure your analysis? Put the following steps in order.

O Share the map to ArcGIS Online.
O Enhance the layer in the map with demographic data.
O Map the spreadsheet data

Answer 1

To identify demographic spending patterns on a product, map customer purchase data, enhance the map with demographic data, and share it on ArcGIS Online for further analysis using GIS techniques and spatial statistics.

Step-by-step explanation:

Structuring an Analysis to Identify Demographic Spending Patterns

To determine which demographic groups spent the most on a particular product using a spreadsheet that includes customer addresses and purchases for the past year, you would need to follow these steps in the correct order:

1. Map the spreadsheet data to visualize the geographical distribution of customer addresses and purchases.
2. Enhance the layer in the map with demographic data to understand the characteristics of the represented areas.
3. Share the map to ArcGIS Online for further analysis and collaboration if necessary.

This structured approach uses geographic information system (GIS) techniques and combines it with demographic analysis to reveal insightful patterns about customer behavior and spending. By visually mapping the data and enriching it with demographic information, one can conduct a hot spot analysis or apply other spatial statistics to identify the areas with the highest spending on a particular product. This can assist businesses in making strategic decisions regarding marketing and product placement.