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Avens engineering needs more engineers, so they purchase ads on a job search website. the website’s data reveals that 86% of engineers are men. based on that number, an analyst decides that men are more likely to be successful applicants, so they target the ads to male job seekers. what should the analyst have done instead?

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Final answer:

The analyst should have targeted the job ads to all qualified candidates, regardless of gender, focusing on engineering skills and qualifications to promote diversity and equality.

Step-by-step explanation:

Instead of targeting job ads solely to male job seekers based on the statistic that 86% of engineers are men, the analyst at Avens engineering should have considered whether this approach could unintentionally perpetuate bias and a lack of diversity in the industry. A more equitable strategy would be to target the ads to all qualified job seekers, regardless of gender. This approach would potentially attract a more diverse pool of candidates, which could benefit the company in terms of different perspectives and innovation. It's essential for the analyst to realize that engineering skills and qualifications are not inherently gender-specific, and by focusing on them, the company can ensure they are adhering to good hiring practices that promote equality.

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