Question

National sales meetings sponsored by the manufacturer and field visits to a reseller's location to inform and motivate salespeople to sell the products are considered forms of:

Answer 1

National sales meetings and field visits to a reseller's location are strategies used by manufacturers to inform and motivate salespeople, thus ensuring brand integrity and consistent product experiences to protect national sales and build customer trust.

Step-by-step explanation:

National sales meetings sponsored by the manufacturer and field visits to a reseller's location are considered forms of sales support and motivation efforts. These are aimed at informing and motivating salespeople to sell the products. National brands, such as Coca-Cola and Quaker Oats, relied on the integrity and efficacy of sales strategies to protect their brands and ensure a consistently positive product experience for their customers. By maintaining direct control over the sales environment and providing comprehensive sales training and support, companies sought to prevent issues such as misrepresentation or dilution of their products that could erode national sales and customer trust. The reseller's location is where the products are sold and where salespeople can make the most impact by understanding and effectively communicating the value and integrity of the brand they represent.