Final answer:
To effectively use social media marketing, it is important to post relevant articles, best practices, recent changes, and useful websites. Additionally, keeping your profile and status updates updated is key to maintaining an engaging presence.
Step-by-step explanation:
Among the 10 general guidelines to keep in mind in social media marketing is to post relevant articles, best practices, recent changes, and useful websites. This will help you provide valuable information to your followers and establish yourself as an expert in your industry. Additionally, updating your profile often and keeping your status updates fresh is important to maintain an active and engaging presence on social media platforms.