Final answer:
A plain folks appeal involves authenticity, humility, and accessibility to gain audience trust and support.
Step-by-step explanation:
A plain folks appeal is a rhetorical strategy that involves presenting oneself as an ordinary, relatable person in order to gain the trust and support of the audience. When using a plain folks appeal, it is important to emphasize three characteristics:
- Authenticity: Show that you are genuine and sincere in your intentions. Share personal experiences or stories that establish a connection with the audience.
- Humility: Avoid appearing arrogant or superior. Use language and tone that is down-to-earth and relatable. Relate to the struggles and concerns of the average person.
- Accessibility: Make your message easily understandable and relatable to the audience. Use plain language and examples that are familiar and relevant to their lives.