Final answer:
Social marketing is about influencing behaviors for social good, not just group cooperation. It ties into wider concepts of socialization, the role of social media in social change, and collective efforts like crowdsourcing.
Step-by-step explanation:
Social marketing does not simply refer to teaching people how to work together in groups, but rather it involves designing and implementing programs aimed at changing or maintaining people's behavior for the benefit of individuals and society as a whole. Socialization is a key concept here, which defines the process by which individuals learn to become members of a society and understand societal norms and values. This social influence can manifest in various aspects, such as helping during crises like the COVID-19 pandemic or through negative behaviors such as group conformity in harmful situations exemplified by the behavior of Nazis during WWII. Additionally, social media has played a formidable role in both crowdsourcing and facilitating social change, by enabling people to engage and express their opinions, collaborate on projects, and support causes through various online platforms.